I’m reading a book called Build for Change that has a really good message, but the way that the author talks about Generation Y, Millennials, or whatever the hell else the people born from 81-2000 are called. Essentially, he pushes forwards the theory that because we grew up at the same time as computers were truly personalized and in homes, that these folks some how have a better understanding of the internet. That these folks are more self-centered and all about me and thus harder customers to handle than any generation in the past.
Being born around computers doesn’t necessarily mean that you have a deeper connection with the technology. To some extent, since I’m frequently around computers and know how to use them in a lot of different ways, I’m surprised when I hear people my age or younger that don’t get technology. That learning to code is terrifying or how code works is a foreign concept. I’ve also met a lot of people that are older than myself that know as much or more about computers and technology than I do. Some of them are in IT, but some of them, like my Dad, aren’t truly IT specialists. They just understand that technology is a powerful tool and computers are probably the most flexible tool we’ve ever had.
Social media is one of the tools that the author claims all Millennials know how to use. This is a complete and total misconception. Sure, the kids might have a better idea than the parents, but it’s not because the parents can’t understand social media – it’s not hard to learn – they don’t have the time or the desire to learn the tool. Furthermore, just because you’re interested in computers and other digital content doesn’t necessitate an ability to understand how to use social media effectively. After working at AMD I learned first hand that I was one of the few people at the company that truly understood the tools available through social media and I definitely don’t consider myself an expert or sophisticated user of any of the social media platforms. Many of my older co-workers weren’t fluent in any of the networks, but that’s because they had other things that mattered more.
Social networks are to some extent extremely fast word of mouth networks. The difference is that between some users there used to be an intermediary – like a news paper or TV show – that would share the information with interested parties. Now, if you want Jaden Smith’s thoughts on tibetian monks and she happens to tweet about it, you’ll be able to retweet that instantly. However, that doesn’t mean that everyone has the same reach or that all tweet will be treated equally. In fact because there is STILL an intermediary, algorithms, between trending tweets and hashtags, the reach of a given topic isn’t endless.
I’d also argue that the people that will claim they are social media experts, for the most part, are not Millennials, they are Gen Xers or Boomers. This is an obvious result because they are snake oils salesmen and a lot of social media users know they are full of crap.
The choice to be fluent in a given technology platform or “language” isn’t a matter of growing up with it. It’s about making a choice to devote time and energy to the topic. It’s no different than anything else. The big difference between a parent and the kid, is that the Kid has a lot more free time to mess around, while the parent is out working.