Category Archives: Economics

Google’s Motorola Future

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According to Eric Schmidt of Google the purchase of Motorola Mobile is also it’s own foray into physical products. This is promising but it’s also dangerous for Google. While 98% of Google’s revenue comes from ads as of 2008, the majority of its revenue stream is free of a great deal of risk from patent infringements.  This is double true because the majority of Google’s patents are related to search and locating data. The products that it produces that people use on a regular basis have been designed around open standards which enables them to get around patenting and use licensing instead. If any of these technologies are accused of patent infringement Google can pull up the original source code, the version and the date. While this may be more expensive than the patent examiner finding this during the patent examining procedure, it still can save Google millions of dollars in patent suits. However, it hasn’t prevented them from having to pay a good deal in licensing fees despite this as I mentioned in my previous post.

Why is this a risk for Google? Well, every one of those patent lawsuits that were targeted at Motorola is now directly targeted at Google. Google is sitting on a huge pile of cash. Enough cash to outright buy Motorola. Additionally, any lawsuit that is directed towards an application of Android on a Motorola phone that Google will eventually be selling, is going to be directed towards Google now. Previously, when there was something infringing in an application on Android most of the risk was shifted towards the manufactures of the phones and away from Google. Google does have to pay Lodsys/Intellectual Ventrues for one of their patents which allows things to be purchased through apps. Like using the Android Market place. Google also has one other lawsuit related to Android at this point, which is related to a Java Patent. This is kind of an ongoing lawsuit, which Oracle has had to remove a blog post from a former Sun employee praising the use of Java in Android.

There’s got to be some sort of potential for payout for Google to take this risk though. Yes, I do think there is. Despite the fact that Google is going opening itself to direct lawsuit battles with Apple, it also allows its engineers another outlet for creativity now that Google has shuttered Google Labs. Engineers from the Motorola Mobile side will be able to have more freedom and the engineers that work in Google will be able to play more with Android to make a more superior product. Google will have direct control over their handset opposed to farming it out to HTC like they did with the Nexus One.

Are there any other risks besides the ones you’ve mentioned already? I think there’s one big one. Anti-trust case. Google is already in the cross eyes for an investigation. In my next blog I’ll discuss the case against Microsoft which the US and EU handled and then how the precedence could impact Google.

Adoption of a new technology

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Based on my previous series we can see how disruptive technologies can impact the economy. What we don’t know is how these technologies are selected by the users. This in fact is a matter of great debate. In some cases looking back it’s obvious as to why a specific technology won over the other. However, during the standards war, or beginning of a new market, it’s unclear which technology will win. We’ve seen this play out repeatedly over the past few decades. The VHS victory over Betamax is an important case. I also believe that this example can play an important role for any new platform developer.

What happened with VHS and Betamax? They both were created in the 70’s (VHS 1976 and Betamax 1975), as a method to record video. Each had a different method and were competing standards. By a standard, i mean a products that achieve a specific result using a type of technology. In this example there are two technologies that achieve almost the exact same end result using incompatible technologies. Which is why we have a standards war. Both products are attempting to capture the same market segment.

About the technologies: Both products were produced by huge companies, JVC for VHS and Sony for Betamax. Betamax had the higher quality, however you had to pay for this quality. The Betamax was smaller than VHS. Betamax was sued by the MPAA in an attempt to prevent people from recording TV programs to watch without buying them. Betamax won.

So why did VHS win over Betamax? Well, in this case it’s well known that pornography producers selected VHS over Betamax because of the price difference. It was easier to produce a product at a high enough quality that they could sell.

What does this tell us? As a platform locking in content is extremely important. Since this was the first technology porn could play a huge role, now with several legacy video recording methods and the internet porn’s sway on the future standards for video storage is much diminished. In fact during most standards wars they would most likely sit out until the standards are decided.

I believe that Google actually learned from this example. They saw the benefits of content on the platform from the success of the Apple App store and worked to create a viable app store before the release of their initial product. They held contests and ensured that there was a vibrant app development community before the release of anything. While this did nothing to close the gap initially between iOS and Android app stores, it helped give people reason to adopt their product.

Disruptive technologies and long term impacts IV

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In yesterdays post (click here for the first in my series) I discussed some of the long term implications mostly related to the software industry. However, these ideas relate to some of my previous blog posts about innovation in that post I talk about long waves and these paradigmatic type technologies. Where we need to be aware that these disruptive technologies can interact with society on a number of different levels. In the case of video game consoles, while a pretty big industry, it’s not a big chunk of our overall economic output. Even with in video games, you could argue that different types of coding methods have revolutionized how writing video games occur, so you can make these steps as small as possible, or as large as you can think of like the semiconductor based transistor. The transistor has lead to a huge shift in how our economy works.

The problem with new technologies is that we never know ahead of time what the impact of a disruptive technology will be. For instance, of the renewable energy sources we can’t tell which one will have the most long term impact. However, these are all disruptive technologies. If enough solar, wind, wave, and geothermal energy were produced we wouldn’t have a need for coal fired plants. This would create a massive shift in our economy. It would destroy a lot of mining companies, would shutter many power plants and put people out of jobs from the mining companies and the power plants. Of course changing from a poisonous energy source that we are rapidly depleting to a fully renewable resource is completely desirable. However, these disruptive technologies will have farther longer term impacts that we think of initially.

These new energy sources may eventually have lower energy costs than we currently experience under the coal/oil/gas regime. However, this extra money is typically spent on other goods. Which should be cheaper as energy costs are reduced. In many industries, the biggest expense is on energy. Reducing that will significantly shift the cost of these products. Unless, of course, the companies keep the higher prices to keep up profits. These lower costs should make it easier for new companies to enter with a lower price point which will keep innovation moving forward.

There difficulties with adopting new technologies. There are a lot of socio economic reasons to minimize the adoption of a disruptive technology. In my next blog I’ll discuss some different theories of how new technologies are adopted.

Disruptive technologies and long term impacts

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So what is  disruptive technology first of all? It’s any technology to causes a shift from a position of knowledge to a position of ignorance within the knowledge production community. That’s not exactly clear. No it isn’t. It’s difficult to define disruptive technologies in a manner like this. However, we all have used disruptive technologies. In the music industry there have been a large number of disruptive technologies. One is as simple as sheet music. Another is the Gramophone and vinyl records (and later turntables and receivers), then 8 tracks, cassettes, CDs, and then finally MP3s. Each of these technologies impacted society in a greatly unpredictable manner. The gramophone and records gave greater access to an amazing array of music to a wider audience. It created an entirely new market, new technologies were created to improve sound quality and increase the production rates. When the 8 track was introduced it had an impact both the home audio and car audio. It gave people access to their own music while driving. You couldn’t do that with records. Most of the knowledge that was generated with records and record players was nontransferable to 8 tracks.

What does this mean? Well it means that through disruptive innovations/technologies, we are able to create dynamism within our economy. A disruptive technology can allow for new firms to break an incumbent’s grip on a market. For instance, in consoles video games there are disruptive technologies every 5 years or so when each of the big players release a new video game system. Over the 30 some odd years of video games and console systems we’ve seen a wide range of entrants and exits. NEO GEO, Atari, Sony, Nintendo, Sega, Microsoft are some examples. Microsoft was able to take advantage of a period of disruptive technology introduction during a generation change in the technologies. This allowed Microsoft to come in at nearly a level playing field. While there was a lot of skepticism within the consumer market and within the technology industry, they were able to take advantage of their technology and get enough game producers to sign on to make games for them.

For consumers disruptive technologies lead to a chance to make a break with a previous technology producer. For instance, when new versions of Apple OS X and Windows Vista were released around the same time a consumer has a much easier time switching to a new OS when buying a new computer. If Windows Vista hadn’t come out around the time of a purchase then it would be very easy to stay with the previous Windows OS. There’s not nearly as much learning required when switching to a new computer with the same OS. However, if you have to learn a new OS, you are free to learn either OS as there are likely similar levels of learning required to actually use that OS.

In my next post I’ll discuss how these can disruptive technologies can impact firms in other ways.

The value of a Copyright

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Just to make it clear, I’m going to say that there is some merit behind some copyright. A way to ensure a return on effort spent to produce the piece of work. That being said, it should not be the same right for every piece produced.

I don’t really need any sort of scientific survey to look into part of this. Most copyrighted material is absolutely worthless. However, is it afforded the same protection as a major blockbuster movie, for free. Depending on how I structure the copyright of this blog, it has the same protection as Transformers 3. Why? To me this doesn’t make any sense. Which is why I’ve decided to license my blog with a creative commons license. You can see it down at the bottom. However, I still got that copyright with no effort for myself. I have to do nothing to keep that copyright. 
The arts, sciences and technologies have had a strong interaction on each other throughout human history. We can see this with how our arts are pushing our technological limits. Video games push the limits of personal computers, recording studios push the limits of audio equipment and flawless video push the limits of TV and cameras. However, for any piece of art that was created on any of these technologies, they are afforded much more protection than the technology. The art also gains this protection for free, without any effort, whereas the technology has to go through a great deal of work to prove its worthy of the protection. 
As much as I would like to remove the auto guarantee of state protection on a work, I don’t think that’s feasible. However, I do think what is feasible and realistic is implementing a registration requirement for works older than a year old. This minimum level of effort demonstrates, at least to the owner, there is value in the copyright. If the content creator fails in this, the work should fall into the public domain. Thus freeing the vast majority of our culture from copyright. 
In the patent system there is a minimum cost for renewing the protection each year, which is considered the minimum value of a patent. This scale is graduated so that the the longer you want the protection the more expensive it is. For most firms this isn’t really that much money. I think we need to add something like this for copyright. However, our current copyright length is extremely long. Which brings us to another point, after 20 years, which is the maximum allowable protection length for a technical discovery, the yearly rates should be exorbitant. In the last 10 years the copyright should cost more than $1,000,000 per year to manage. There will be firms that are willing to pay it, but it will be a difficult choice. Because it would be for every single copyright. This would quickly reduce the numbers of items within copyright protection.
I also think that there should be a payment difference for levels of protection. So this goes a bit to the different types of creative commons licenses out there. However, I think the most basic cheapest level of protection is required source acknowledgement if remixed, and the right to license out the work. Anything more than that would be extra money. So, if you didn’t want it remixed for profit you would have to pay a significant amount of money more. Again, this is per copyright. There wouldn’t be any blocks for works on a CD as each song can be sold separately, which would require a separate registration. 
I think with a system such as this we would quickly understand what the true value of a copyright actually is. At this point we have an artificially high valuation of copyrighted material based upon an extremely small subset of copyrighted material. From my previous post on the value of patents, we saw that most patents were barely able to cover the value of owning the patent. Additionally, most wouldn’t cover the cost of litigation. 
We need to come to accept that most of our art at some point becomes economically worthless, if it ever was. That’s not to say it’s not emotionally full of worth, however, we can only truly understand that value when we have easy open access to it.
Further Reading:
Free Culture Lawrence Lessig: http://www.manybooks.net/titles/lessiglother04free_culture.html (Free ebook)