In recent months there have been multiple instances where a major retailer has had their data infrastructure breached. This has resulted in millions of customer’s credit card information being compromised and stolen by some variety of criminal organization. It’s likely that the organization used skilled computer experts to hack into the system in some fashion. I also would not be surprised if some type of social engineering was used to ease their access to the data systems. Furthermore, if their Point of Sales devices were not fully secure that information could be gathered using a credit card that could also read information from the system.
This is the problem that applications like Google Wallet and Paypal are trying to solve. They are trying to position themselves as an intermediary between the customer and the retailer to protect the consumer and provide a common transaction method for many platforms including in person point of sales. I think the fact that I’m just now thinking about this has really shown that companies like Google and Starbucks have failed at showing where the true value in their product is.
I didn’t come to this conclusion without help though. Truthfully, it’s because of PalPal ads that I’ve been seeing on Huluplus. This ad walks through how unsafe we are using our credit cards with online retailers and that they protect your creditcard and bank account information from ever being seen by the retailer. Which, is a really powerful argument to use their services. Of course, that’s if you trust PayPal as an organization.
Personally, I’m concerned about using PayPal as they’ve had their own networks hacked with some account information stolen. They aren’t perfect, and honestly it’s likely going to be impossible to maintain and prevent any data breaches, but a company like PayPal should have that as their goal.
With that in mind, it’s kind of helped me think of the true value of both cash and a BitCoin like solution. At this point, it’s pretty clear that BitCoin has been compromised at least on some level. It’s not truly anonymous any more. Cash is still though. It’s the best way to buy anything from a store. It also reduces the rate that you spend your money compared to buying everything with a card. As you actually see the money disappear. Although, some times it doesn’t feel that way, especially when you’re out drinking at a bar.
I’m not sure I truly trust any of the large companies that offer these intermediary services. PayPal, Google, Apple, Samsung, Starbucks, and etc… all have their own version and all of these companies make money by locking you into their services. Google, Apple, and Samsung have the most incentive and potentially access, as they are selling you the only other thing you’ll have with you besides your cards, your phone. Locking you into not just their device but payment methodology is powerful. Not because it keeps you on their network, but also because it provides them with a huge amount of information about the rest of your life. Google likely will already have a lot of it based on your search history, but they don’t know what you’re actually buying. At this point they don’t have the full data to connect search results to purchases. Using Google Wallet closed that gap and provides a really valuable set of data for their customers.
Intermediaries are going to be really important moving forward because they will help reduce customer risk. It’s going to be important to figure out how to balance the risk of not using an intermediary with using one and providing them with massive amounts of data as well as extremely personal data that if all your eggs in one basket could be devastating.