|HORUS system camera|
|HORUS system camera|
Today Mashable wrote an article arguing that it’s time to give Go Daddy a break. Since it was recognized that Go Daddy was a supporter of SOPA Reddit and the rest of the internets have been lambasting Go Daddy for it’s stance. Go Daddy has responded to the internet three different times, each with a strong change in its tone. First, it responded with a very caviler attitude as if there was nothing that the web could do against them for their SOPA support. Once there was announced an official domain move day of December 29th and thousands of domains fled Go Daddy, the company changed their stance from Supporter to “no longer supports” SOPA. Once the 29th hit even more sites moved from Go Daddy which has forced Go Daddy to officially oppose SOPA. However, even this hasn’t placated the internet and members of sites like Reddit are calling for more domain name changes. Mashable things enough is enough. The point has been made the company has changed its stance.
The author, Todd Wasserman, doesn’t seem to understand why members of sites like Reddit would be so upset and still out for blood. Sites like imgur are moving from Go Daddy, even though the official stance has changed and the boycott domain change day has passed. Should they still change? I think they should. What Wasserman doesn’t understand is this is as much an emotional response as a logical one.
The initial response basically marginalized the most active users of the internet, which include many domain name holders and entrepreneurs. Effectively saying to their clients, you don’t matter to us you pay us and we’ll do what we want to the internet. These are technologically savvy consumers that really understand how the internet works and have an expectation of how they should be treated on the internet. This was akin to kicking a hornets nest.
The slow response to the internet’s concerns allowed users to find additional information about Go Daddy’s involvement in SOPA. It was discovered that Go Daddy actually helped write the bill and was exempt from it. This represented a betrayal of the highest order. A company that has gotten rich on the back of user created content from start-up companies, blogs, video sites, etc, was helping to destroy the very content that made it rich. Talk about a Judas move.
When the company then switched to doesn’t support SOPA, this just further angered communities like Reddit, because it didn’t go far enough. Internet users wanted the company to condemn the bill with all the force it could muster. However, it took a half measure approach and did nothing to actually make users on happy. Content owners want to be sure that their domain registrar was as against the bill as they were. Otherwise, all of their protests and content could easily be cut off while Go Daddy continued to profit off of the users content.
So, should the full reversal after the boycott have helped placate the internet? I don’t think so. The company was disingenuous in their initial responses rebuffing serious concerns from the most savvy of their users. These users were able to explain to the less savvy the actual hazards of a domain registrar supporting SOPA. The half measure changes showed that the company was only bowing to pressure and likely could have changed positions as quickly as it had once the boycott was announced.
Making an example out of Go Daddy makes it known to other large companies that bills like SOPA are completely unacceptable and support of them will not be tolerated if you’re a web based service or company. Should the internet relax on Go Daddy? No, not until they begin making campaign contributions against the bill’s supporters, actively works to lobby against it through transparently working to write bills to fully protect the internet from future legislation like this. Changing its stance seems some what opportunistic and I know I need more action than a statement. Working to oust members that support it, would be putting its money where its mouth is.
Piracy is something of a real issue. It can impact the livelihoods of artists as well as the big companies. However, the methods that companies go to when fighting piracy are extreme and infuriate end users. The people that listen to music or play games for the love of music or video games.
My friends over at KMBOD have written in the past about how horrible some of the Digital Rights Management (DRM) systems are on video games. These systems require continual verification that the game has actually been purchased. In some cases it makes the game unplayable or extremely difficult to play. In some cases the user must be online the entire time regardless of the type of game the user is playing. It makes sense for the game to be online if you’re playing multiplayer games, but if you’re playing a single version of the game why would you need to be online? Why should the game suddenly crash if you get disconnected from the internet? These types of things anger the gaming community and drive them away from specific titles and potentially entire publishing companies. Some publishing companies are Electronic Arts and Valve.
I don’t think that DRM is the right system to use. For one it’s easy to get around if you really want to and many players kind of look at DRM as a challenge something they should get around and publish online as a community service. It’s not just video games that do this, but also DVDs, Blu Ray and CD’s. In fact in the US it’s illegal under the DMCA to circumvent DRM.
So what would I do instead? Since there are a fair number of pretty easy distribution channels for video games now. There’s Steam, EA’s origin and a few other ones that I’m not really aware of. There’s also buying it from Amazon, Best Buy, Game Stop and a bunch of other stores. So access to the game is pretty easy. Price might be an issue, but for good games people are willing to pay a premium, just look at the sales of Skyrim and Modern Warfare 3. Huge blockbuster games. These changes are mostly for First Person Shooters, but similar type changes could apply for other types of video games, such as RPGs or strategy games.
Despite the ease of access people still pirate because they want to try before they drop $60 on a game. So what I’d do is make it as easy as possible to access both legally and illegally. I fully believe in the try before you buy model. However, for copies that weren’t installed from a CD or downloaded from an online distributor like Steam the game quality would be diminished. For instance many gamers complain about the number of frames per second for a game. Video is shot at 60 fps and the human eye can’t see much faster than that, but we can tell the difference if it’s much slower than that amount. In the illegal versions I would make the game run at 30 fps, but it would initially start at the 60 fps and over the course of a minute or two and have a little note flash that if you buy the game you can get the full 60 fps.
Another feature that gamers complain about is the perspective within the game (field of view FOV). They describe it as feeling like your playing with your head in the monitor. basically it’s restriction on peripheral vision. Again I would start the game out with full vision and then slowly move the POV into the “monitor” restricting the view and giving the paying customers an advantage over the pirate customers.
I would also make the user do less damage than their paying counter parts. This would reduce the number of kills and make the player less effective on the playing field and more likely to die and less likely to kill. Finally, the last thing I would do is to have a little pirate flag next to any player that didn’t legally purchase the game so all of the other players would know when some one hadn’t bought the game. In games where kill counts matter this could cause users to be banned from servers and reduce the ease access for playing.
None of these things would ruin the game to the point that some one wouldn’t want to play it. What it would do though is push people towards paying to be able to compete at the same level as everyone else.
This week my grandfather, Paul Joseph Kapsar Sr., passed away. He was a good man. He was honest, caring and willing to help those in need. His service was beautiful and I’m extremely grateful I was able to come back to be part of the service. He’s had a serious impact on my life and the way I look at things, because he was honest and respected honesty. He respected hard work and was never afraid to get his hands dirty. We need more people like my grandpa. People that are reliable and that you can trust to do the right thing.
Despite all his great qualities society never rewarded him the way that it rewards the cut throat businessmen. My grandpa didn’t pass away a rich man in money, but in life. I feel that in many ways he was significantly better off than those that are willing to compromise their morals and ethics to make more money or to get reelected.
I think that we need people like my grandfather in positions of authority. Why? He was ethical and would have come up with a balanced approach to dealing with the economic crisis rather than the brutal or over coddling approach of the republicans or democrats respectively. He would not be a supporter of SOPA or of the recent changes of the NDAA which limit our freedoms. He was a vet and cherished everything that came with protecting the United States.
His passing has made me realize the pitiful state of our country’s leadership. The republican primary is a contest between who is willing to go lower. Gingrich is willing to destroy the check and balances of the Constitution. Romney doesn’t open his mouth without lying about his opponents or Obama. Perry is one of the biggest bigots on earth. The only republican willing to stand beside his ethics and moral positions is Ron Paul and his economic policies would be disastrous. Lamar Smith the guy pushing SOPA, will vote for a bill even whenever an argument pointed out how flawed the bill was, and he agreed with the argument.
Our financial sector things that they are entitled to whatever type of bonuses they are getting handed out and decry free loaders that get unemployment, when they have been given more government money than all of the American People combined. It would have been cheaper for the federal government to give money to the home owners to buy underwater houses than to save the banks.
Our country is experiencing a moral bankruptcy which seems destined to drive it into the ground. The future is made all the darker when a great man like my grandfather has passed away.
Behavioural and data science. Economics. Evolutionary biology.
THOUGHTS FOR THE POST-2008 WORLD
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