Tag Archives: government

Facebook dirty filthy liars

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Facebook has patented the ability to continue tracking users after they have left their website. Despite this Facebook repeatedly claimed that they were not in the business of tracking their users. However, Facebook’s business is knowing their product as well as possible. You are their product. They are extremely interested in knowing everything they can about you. Why? It’s really simple. The more they know about their user’s online browsing activities the better they can customize ads for you. I imagine that they will create some pretty sophisticated models to determine who will click what sorts of ads. The more people click the more accurate the ad targeting will become.

While individual users do have a web “fingerprint” as the EFF puts it, people will typically browse the same types of websites together. For example people who play fantasy football will be going to yahoo! sport (or some other competing service), they then visit sites like espn, sports illustrated and probably a few sports blogs to try to figure out the best way to get an edge in their game this weekend. Facebook will take this data and aggregate it for a larger set of data. As there are 800 million facebook users and millions of players of fantasy sports, this data could be extremely useful for Facebook to use in placing ads. From these data they may be able to determine which sports team you’re interested in, which players are on your fantasy team, and then display ads for jersey’s from that team or for a specific player. They will also be able to figure out which ads will have an higher likelihood of someone with your browsing profile to click on.

Facebook will then be able to set a premium for ads that they do this with, or they will earn more money from the number of clicks a given ad gets. This of course is why Facebook has decided to collect this data. Some of it seems harmless enough. It’s not that big of a deal that Facebook is getting my fantasy football information, why should I care? Well, you don’t just use the internet for fantasy football, you use it for banking, shopping and a plethora of other activities. Do you know what data facebook is collecting? I certainly don’t. From the patent it is unclear what protections they are providing on the data they are collection. It also doesn’t say what data they will be collecting when you visit a third party site.

As a personal precaution I have started to use Facebook in a separate instance of Chrome using the Incognito function. This prevents my browsing history from being saved and deletes many cookies. I have also taken to deleting all my cookies every time I close my browser. I don’t do it myself Chrome does it for me. Additionally, these settings are available for both Internet Explorer and Firefox. I suggest that you look into doing similar safety measures to prevent Facebook from getting information from you that you don’t want them to have.

Finally, the other thing that isn’t really discussed in many places that mention the ads, this data is also being provided to law enforcement agencies. Now of course there’s the whole if you aren’t doing anything wrong then you don’t have to worry about anything. However, this worries me regardless because I’m losing my control over what information is going to the government and companies. I don’t like that. Patents like this one and cookies that record our daily activities are changing our private life into our public life.

Technocrats and Technology II

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In my previous post I outlined some of the problems facing the energy sector in terms of determining the best course of action in the wake of the Fukushima reactor disaster. One of the solutions was to create a group of experts to determine the best mixtures of technologies and sources of energy. However, there are clearly flaws with this methodology. First, there’s the problem of trust in these experts. Second, there’s obviously a lack of input from the general public. Third, there’s problems with selecting technologies themselves.

As I mentioned yesterday, experts can claim many different things and using the right language can make something that’s incredible sound credible. When these experts put out information or opinions how can we trust it? Can we be sure they aren’t on the pay roll of big oil or big coal? If these experts are university professors how can we be sure they aren’t part of some global warming conspiracy? I think that it’s obvious there will be influences from oil and coal. These are to be expected and the goal should be to actually welcome them into the discussion. We should attempt to include them, however we need to give them the same weight of opinion with their obvious bias as any other expert on the panel. The difference is that we want it to be known that they are going to be rooting for oil/coal. Why? because we can more easily critically analyze their economic data knowing for sure where it comes from. This goes the same for a scientist that is heavily pushing solar or wind energy. We should know that they support it so we can have an honest discussion.

Public participation is a huge problem as well. Without proper support from local groups, agencies and governments a promising energy program and be killed. “Not In My Back Yard” (NIMBY) is always a hugely successful counter attack to many of green energy programs. People don’t want to have giant windmills over looking the beautiful landscape or oceanscape they cherish. Understanding these concerns and getting input into the the process from the public can lead to greater social acceptance of a plan. Also, making it clear who the information is coming from also will improve the tone of conversations. Without the clarity of information sources public opinion can quickly turn from a project.

Finally, what technologies should we use? Public opinion and vested interest in legacy technologies is very difficult to overcome. Especially when a technology like solar energy is more expensive than coal power, and has less consistent energy profiles. Of the solar technologies how do we select which technology is the best? How do we pick the right nuclear power plants? There are many different technologies out there competing. There is not a clear which technology a government plan should invest in. We are likely to pick a loser technology. However, we still need to choose something. I have mentioned it previously some ways to select technology. I’ll discuss more of that in my next post.

Technocrats and Technology

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On my way back from Oktoberfest, which was awesome, my fellow car passengers discussed the decision by Germany to phase out nuclear energy over time. We all felt that this was an incredibly stupid long term decision. We agreed that it was a knee jerk reaction to the nuclear disaster at Fukushima. However, this raised some other questions about how to enact energy policy choices as well as other technology/science policies. We mostly focused on energy as that was the topic of interest, but it really does spill over to most scientific/technology policies at a national level.

The obvious solution to most engineers is to set up a panel of experts and have them come up with the best choices for energy sources. There are some flaws to this line of thinking, sadly. First, who selects these experts? Let’s use the US as a model country in this regard. There will be a huge battle over what experts should be included in the panel. If it has to be split 50/50 between experts selected by the Republicans and Democrats we’ll most likely have a group of lobbyists for the Oil and Gas industries from the Republicans, and a mixture of wind and solar experts from the Democrats. Nuclear energy maybe completely left off the radar. Even though there are tons of technologies out there that are hugely safer than the Fukushima nuclear reactors.

Additionally, nuclear energy has a stigma associated with it due to Three Mile Island, Chernobyl and now Fukushima. It doesn’t matter that coal is as destructive or that oil and natural gas extraction causes almost immediate negative impacts in the local environment. Why? Because these are huge job creation industries and also have been legitimatized over the course of the past 100+ years in many regions. For example in Pennsylvania, where Three Mile Island resides, coal is a way of life for many people. It has been an occupation that many people have been doing all their lives. There are nuclear facilities in the state still, but they are viewed with much more skepticism, lack of trust and fear by local residents.

Many engineers are something of a technocrat, where they believe that technology can solve a huge number of issues and that technology experts should be making many policy decisions related to technology issues. These technocrats are viewed with skepticism from the broader public. In many cases there are huge debates over the sources of the data and the reports which accompany many of these technology experts. In the case of GMO, even when the public is given information from both sides it is not trusted. Why? because people have lost faith in their governments and believe that there are scientific conspiracies to enact practices that are dangerous.

In my next blog I’ll discuss some more issues with these topics. I’ll go into some detail of cases where large differences in views were eventually over come.

Antitrust and Cell Phones

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In my last three posts (one, two and three) I have been discussing the risks of antitrust for Google. With Android Google controls what applications are installed as the base as well as the search function. In South Korea apparently this is a big deal. Which took me the points of IE and WMP in my last post. Most people use the default programs on their computer or phones unless they have some external reasoning to use a different product. In the case of iTunes and WMP it was the iPod which drove the usage away from the default. However for many people that don’t have an iPod there isn’t much point is using anything else. Especially if you only play CDs on your computer or you have a very small MP3 collection.

There are, of course, other factors which may drive users to other products, such as seeking the ability to play lossless files instead of MP3s. On computers, in my opinion, it is much easier to take control over the device and install other applications or systems to replace the default. You just need to know how to find the program you want and install it. With phones this is much more difficult. I think that the Google Search functionality is going to be the first of many of these investigations.

For other applications that serve the same function as the search, it may be difficult to acquire a different app. At the app store for whatever phone you’re using, there’s a gate keeper (is there a confused keymaster too?). In the case of Apple they reject applications that duplicate a program which comes preinstalled on the phone. I’m fully expecting that these rejections will eventually become the target of some antitrust investigation. Google is better than Apple in this regard, however there is control over what goes into the app store. Interesting note there are at least 4 Bing search apps in the Android market place.

Google does allow third party app stores on Android. I think that this is a really smart move. This will actually prevent some future antitrust investigation that I think Apple will have to face. There will be a market of app market places that cater to different kinds of needs or may be phone company specific. For instance Samsung has their own app store on my Galaxy S. I would not be surprised if Steam, EA and other digital content providers are already planning on creating app stores for the phones. While some of the major game developers aren’t creating games for phones yet, I believe that will change in the future. With Windows 8 going to be used for PCs, Tablets, and phones why wouldn’t larger game developers created stripped down versions of their games to be played on phones?

However, I’ve wandered a bit from my initial point. While phones are different than computers in some pretty significant ways, they are small computers. They are more powerful than the computers I grew up with. Google will need to be aware of this and will need to evolve how it deals with the android system. The controls put on users in phones will eventually be forced out of existence by law suits and users demanding more freedom over their phones. Eventually, phones will require as much freedom as a PC, especially as we start to bridge between the two platforms.

Google’s Anti-Trust problems III

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In my last two posts (one and two), I’ve been discussing the current problems as well as potential problems that will be facing Google in the antitrust arena. Yesterday I mentioned I was going to discuss Windows Media Player (WMP) and how this pertains to Google. However, I realized I need to go one step back first. First, we need to look at what happened with Netscape and Internet Explorer (IE). Initially Netscape was THE internet browser. It was the browser to program websites to be displayed on, IE wasn’t even really on the radar. Also, at this time with the web, these programs were being sent out by CD, it would take an extremely long time to down load this application. Why? because it was over a telephone line. A modem that was getting about a tenth or less of the download speed you have now with whatever your broadband connection is. That and your mom would probably pick up the phone to call some one while you were trying to download the software, or while playing War Craft 2 against a friend.

Since the medium of delivery for the browser was over CD it was a level playing field for both browsers to compete. You’d get one in the mail for whatever browser, Netscape, IE, AOL, etc. However, Microsoft realized the importance of this market. They figured out a way to leverage their desktop monopoly to foreclose on the browser market. They started installing IE onto all of their operating systems. Then went as far to integrate everything together to ensure market dominance. It worked because of slow connections and the fact that people are lazy. If something already works they will use it.

Flash forward about 5 years. MP3s have gotten popular through Napster and other digital Peer 2 Peer file transfer systems and the next big market is music players. Winamp was a major player at this time and WMP was not really any sort of competition for it either. In Windows XP WMP got a major over haul and was at least able to compete with Winamp. Microsoft decided to bundle the software in the same manner they had done with IE.

This is where the story changes though. The EU filed suite against this claiming this was anticompetitive. At this time the iPod had just come out and there was no reason to expect the product to come to the PC. It seemed like it was a long way from happening. Plus, even if the iPod was going to PC it was still going to be a niche market. So, the law suit. We all know now that because of the pace of technology and the fact that there were other factors involved with the selection of the music player it prevented market dominance of Microsoft. Without the requirement for iTunes with the iPod who knows what player would have won the market.

How does this relate to Google though? Well, looking at the search engine suit from Korea I mentioned yesterday, I think this has some pretty significant implications. Using a platform to control the method in which you use other functions can be shown to be anticompetitive. Google search engine is the first for mobile phones, however, I see no reason why it will be the last.

More on this topic in my next blog.