Tag Archives: Networking

Internet and Social Media books: A comparison between Lessig and Shirky

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Recently I’ve read two books related to the internet and to some extent social media. The first book I’ve mentioned and quoted repeatedly, Code 2.0 by Lawrence Lessig. The second is a book I just finished called Cognitive Surplus by Clay Shirky which is about how as the internet has evolved and grown we have been able to create our own content instead of simply being passive consumers.

Despite the fact that Code 2.0 was originally written in 1999 and then updated in 2006 and Surplus was written in 2010 I feel that Code is still more relevant. Some of this can be attributed to the approach of the authors. In both cases the authors discuss specific websites and how they impact social interaction between different actors. As side from arguing that the free time and the increased ability to create, Shirky focuses on social connections and ignores other considerations related to content creation. He oversimplifies the skills required to create new content and ignores vested interests ability to prevent content creation.

Lessig on the other hand, creates a framework where it is possible to analyze the interactions between the various actors that interact on the internet. He looks at the market forces, social forces, regulatory forces, and social norms that interact with the internet in different ways. In this way Lessig is able to create recommendations to improve the interaction with the various forces acting on the internet. His goal is to create a safe internet that allows privacy, transparency, great places where economic exchanges can happen and required controls to prevent abuse of the internet.

There are some other differences between these books. Shirky reminds me of Thomas Friedman’s the World is Flat. It’s an incredibly optimistic view of the internet. Effectively the author can’t find anything wrong with the social interactions that occur on the internet. He isn’t concerned with the privacy issues with sites like Facebook, hacking issues both white and black hat and censorship at any level. He ignores these issues and looks at the community aspect. Which is fine, but he should at least mention these factors as they can seriously impact the quality of a community that’s being created. Lessig has a much less optimistic outlook and in fact believes that the internet will allow the government unprecedented access to our personal information and control over the information we control.

I think that these two books represent well the different ways that people look at the internet. I personally have a Lessig outlook. This maybe for a few reasons. I’ve read a few of his books, I can be cynical and I don’t have endless optimism for any technology. I think that the internet is an amazing thing. That people are creating more content, but it’s going to take some time before it gets to the point that Shirky is dreaming of. One of my friends over at KBMOD things that within a few years everyone will have a YouTube account the way that everyone has a Facebook account. I’m skeptical of this. I think there’s more time required to be effective at being a YouTuber than being a Facebooker. Which will decrease the number of people that are willing to take up a hobby. Facebook takes about 10 seconds to update, with YouTube you have to feel comfortable in front of a camera or talking over some sort of content. I think it’ll happen over time, but I think there will be something of a U shape of users. I think older generations that have more free time will pick it up.

I think both books have a positive outlook on the internet and social media. They both think that the more connections that happen the more connections that can occur. Overall, I personally think that if you’re interested in the different forces interacting in the internet Lessig’s book is for you. If you’re interested in a rosy outlook on the positive impact of the internet then read Shirky’s book.

Networking and knowledge flows

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We hear on a daily basis about how important social networks are, either social or professional. I have to agree, they are extremely important, however, not all of us are actually good at actively engaging in expanding their personal networks. I’m personally terrible at it, although I think this may be a problem for me going forward the next few years. I plan on getting into science and technology policy, if it wasn’t pretty clear based on my writings here. So, having a broad network is important. I will need to keep up with technological, scientific and political advances (although in the US regressions may be more apt).

I just finished reading The New Argonauts by AnnaLee Saxenian, which really pointed out the power of networks. It’s a pretty rosy interpretation of the benefits of networking for Taiwanese, Chinese and Indian entrepreneurs that had decided to move back home after working in Silicon Valley. It’s a much better representation than Thomas Freedman’s World is flat, which is just ridiculously overly the top optimistic.

There are a lot of theories about how networks operate and what type of network you want to have. What do you mean type of network? Well, I’m sure you can think of different types of networks that you have. You have close friends that you are around all the time, and then you have co-workers that you interact with in a different manner. Some of them you let into your social network, others you keep within you professional network. Now within those networks they could be structured very differently. At work you could have a lot of contacts in many departments and interact with them to get the best information about how to get a job done or that person is your go to for getting stuff done for you. This was how my network was at when I worked at SAS. I had to have many contacts in different departments. This was different from some of my colleagues  who only worked within a department and didn’t have much external exposure. You would have to make an effort to change your network type.

As I mentioned above networking is good for information. This is also the case in the scientific community. Saxenian focuses on technological knowledge flows in her book. She looks at the locations of firms and how they interact with both halves of their network. Two halves? Yep, one in Taiwan and one in Silicon Valley. These Argonauts were bridges between the two regions. This has allowed Taiwan to become a leader in computing because of this.

You are also able to use social networks to identify people. This was an assignment for one of my classes, which had three different class codes. We were given our class network data, from a survey, and we had to attempt to reconstruct our class networks. As you can see below there was some clustering going on, with some people acting as bridges from one part of the network to the next.  The points that bridge the networks are good points for knowledge to flow from one part to the next. These are the people that are always good to have contact with.

Three major clusters roughly correspond to different courses

Further Reading:
Saxenian, A. (2006) The New Argonauts Harvard University Press, Cambridge Massachusetts