Tag Archives: Privacy

Facebook dirty filthy liars

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Facebook has patented the ability to continue tracking users after they have left their website. Despite this Facebook repeatedly claimed that they were not in the business of tracking their users. However, Facebook’s business is knowing their product as well as possible. You are their product. They are extremely interested in knowing everything they can about you. Why? It’s really simple. The more they know about their user’s online browsing activities the better they can customize ads for you. I imagine that they will create some pretty sophisticated models to determine who will click what sorts of ads. The more people click the more accurate the ad targeting will become.

While individual users do have a web “fingerprint” as the EFF puts it, people will typically browse the same types of websites together. For example people who play fantasy football will be going to yahoo! sport (or some other competing service), they then visit sites like espn, sports illustrated and probably a few sports blogs to try to figure out the best way to get an edge in their game this weekend. Facebook will take this data and aggregate it for a larger set of data. As there are 800 million facebook users and millions of players of fantasy sports, this data could be extremely useful for Facebook to use in placing ads. From these data they may be able to determine which sports team you’re interested in, which players are on your fantasy team, and then display ads for jersey’s from that team or for a specific player. They will also be able to figure out which ads will have an higher likelihood of someone with your browsing profile to click on.

Facebook will then be able to set a premium for ads that they do this with, or they will earn more money from the number of clicks a given ad gets. This of course is why Facebook has decided to collect this data. Some of it seems harmless enough. It’s not that big of a deal that Facebook is getting my fantasy football information, why should I care? Well, you don’t just use the internet for fantasy football, you use it for banking, shopping and a plethora of other activities. Do you know what data facebook is collecting? I certainly don’t. From the patent it is unclear what protections they are providing on the data they are collection. It also doesn’t say what data they will be collecting when you visit a third party site.

As a personal precaution I have started to use Facebook in a separate instance of Chrome using the Incognito function. This prevents my browsing history from being saved and deletes many cookies. I have also taken to deleting all my cookies every time I close my browser. I don’t do it myself Chrome does it for me. Additionally, these settings are available for both Internet Explorer and Firefox. I suggest that you look into doing similar safety measures to prevent Facebook from getting information from you that you don’t want them to have.

Finally, the other thing that isn’t really discussed in many places that mention the ads, this data is also being provided to law enforcement agencies. Now of course there’s the whole if you aren’t doing anything wrong then you don’t have to worry about anything. However, this worries me regardless because I’m losing my control over what information is going to the government and companies. I don’t like that. Patents like this one and cookies that record our daily activities are changing our private life into our public life.

On Being the Product

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Today I’ve read and reposted a few articles (another) about users being the final product for several companies. These of course are facebook, twitter, google (in various forms including plus), yelp and the list goes on. Personally, I think that the claims that we are only the product is a bit of simplification. There is no doubt that we are the product, however, it’s also a matter of to whom are we the product? For instance, my blog, which I post on facebook, twitter and Google Plus allows others to be consumers of my content. The people who are my friends, followers or in my circles are able to consume my content. We are not merely products to companies, but we are products for other people as well.

We consume what are friends put out there. We have habits an manners in which we’d like to be able to consume that information. However, we’re running into a bidirectional problem. We’re losing control over what information we’re sharing and we’re losing control over how we consume this information. In Tom Anderson’s (of myspace fame) post about the changes in facebook, he mentions something called seamless sharing, where you have to do nothing and it’s instantly shared. This, to me, raises all sorts of privacy concerns. In this TED talk the speaker addresses the problem of filtering algorithms in google and facebook.

I think it’s very obvious that Facebook still realizes that we’re consumers of the information. For without our work as the product, posting links, pictures and statuses, there’d be no facebook. However, without us as consumers reading various different posts and clicking related links there’d also be no facebook. The product we are to non-fellow consumers comes down to our network, what the people in our network are interested in and whatever information that is automatically shared with facebook through our web browser.

We need to be aware that this trend is going to continue. We as users and consumers need to fight to get control over our data and the right to control what we share when we share it. This gets back to my points in my earlier blog posts about pseudonyms and truly being anonymous on the web. If you are interested in knowing at least some of the information that you’ve shared on facebook over the years in some countries you are able to download a copy of your facebook history. I haven’t done so yet, but I plan on it. If it is not available in your country, try to get the rights to your data.

While facebook is using you as a product, you still should have the right to demand the information they have on you and are selling to 3rd parties. Being the product isn’t fun, however, it’s nothing new. We’ve been the product for years and have never really complained. The difference now, is that the information about your personally has never been better and is only going to get better the more you give them. For free.