Most people have seen Macklemore’s Thrift Shop video and if not, they’ve heard the song. Roughly speaking the song is about a guy who decides to do all his shopping at thrift shops because he finds it’s better pricing for clothes that look as good or better than the clothes that are popular today and cost $50 for a T-Shirt.
The song was then covered by a band that specializes in big band styles music, which by itself is a pretty cool song. This was then remixed by some French DJs mixed with two different movies and turned into this awesome video, which I found on reddit once it got pretty popular on /r/videos.
Through this evolution of Thrift Shop, it’s pretty obvious something new is being made each time. In the “Granpa’s Style” version the electropop sounds are replaced with a standup bass, a keyboard, and a jazz drummer plus a fantastic female vocalist. The video is simply a recording of them performing the song. In the final version of the video, it’s so far disconnected from the original video that if you heard it alone, you could be excused for not realizing it was based upon Macklemore’s Thrift Shop.
Not only is it bringing a new and interesting life to Macklemore’s music, it’s reviving two forgotten films that show off some pretty amazing dancing mixed with modern day video remixing that just adds a lot to the song. I think that the song along would be a lot less without the video.
Remixing are a good thing. We all remix things even if we really aren’t aware of it. When you talk about a song or movie in a quote along while watching someone streaming a video game or sports game, you’ve remixed that experience. You’ve created something new. The context of the game you’re watching triggered a memory that you associate with that movie, tv show, or song. Internet memes are all remixes and these highlight the need for more things to be entered into the public domain. No one wants the owners of “Grumpy Cat” to go around suing anyone that makes a meme using their cat. They’ve registered a trademark for Grumpy Cat, so it really could happen.