Internet and Social Media books: A comparison between Lessig and Shirky

Recently I’ve read two books related to the internet and to some extent social media. The first book I’ve mentioned and quoted repeatedly, Code 2.0 by Lawrence Lessig. The second is a book I just finished called Cognitive Surplus by Clay Shirky which is about how as the internet has evolved and grown we have been able to create our own content instead of simply being passive consumers.

Despite the fact that Code 2.0 was originally written in 1999 and then updated in 2006 and Surplus was written in 2010 I feel that Code is still more relevant. Some of this can be attributed to the approach of the authors. In both cases the authors discuss specific websites and how they impact social interaction between different actors. As side from arguing that the free time and the increased ability to create, Shirky focuses on social connections and ignores other considerations related to content creation. He oversimplifies the skills required to create new content and ignores vested interests ability to prevent content creation.

Lessig on the other hand, creates a framework where it is possible to analyze the interactions between the various actors that interact on the internet. He looks at the market forces, social forces, regulatory forces, and social norms that interact with the internet in different ways. In this way Lessig is able to create recommendations to improve the interaction with the various forces acting on the internet. His goal is to create a safe internet that allows privacy, transparency, great places where economic exchanges can happen and required controls to prevent abuse of the internet.

There are some other differences between these books. Shirky reminds me of Thomas Friedman’s the World is Flat. It’s an incredibly optimistic view of the internet. Effectively the author can’t find anything wrong with the social interactions that occur on the internet. He isn’t concerned with the privacy issues with sites like Facebook, hacking issues both white and black hat and censorship at any level. He ignores these issues and looks at the community aspect. Which is fine, but he should at least mention these factors as they can seriously impact the quality of a community that’s being created. Lessig has a much less optimistic outlook and in fact believes that the internet will allow the government unprecedented access to our personal information and control over the information we control.

I think that these two books represent well the different ways that people look at the internet. I personally have a Lessig outlook. This maybe for a few reasons. I’ve read a few of his books, I can be cynical and I don’t have endless optimism for any technology. I think that the internet is an amazing thing. That people are creating more content, but it’s going to take some time before it gets to the point that Shirky is dreaming of. One of my friends over at KBMOD things that within a few years everyone will have a YouTube account the way that everyone has a Facebook account. I’m skeptical of this. I think there’s more time required to be effective at being a YouTuber than being a Facebooker. Which will decrease the number of people that are willing to take up a hobby. Facebook takes about 10 seconds to update, with YouTube you have to feel comfortable in front of a camera or talking over some sort of content. I think it’ll happen over time, but I think there will be something of a U shape of users. I think older generations that have more free time will pick it up.

I think both books have a positive outlook on the internet and social media. They both think that the more connections that happen the more connections that can occur. Overall, I personally think that if you’re interested in the different forces interacting in the internet Lessig’s book is for you. If you’re interested in a rosy outlook on the positive impact of the internet then read Shirky’s book.

Ubiquitous free high speed wireless: Computing

In my last two blogs, Government and Business, I’ve discussed some of the impacts on our society of ubiquitous high speed wireless internet. In this post I’ll look at the future of the computing industry. I think that this industry will go one of two ways, or perhaps both at the same time. The first route is obvious and is already happening, the second route will probably begin as a backlash to the first route.

The obvious route is cloud computing. As I’ve said we’re already going down this route. The best example of the speed of this transformation is the Amazon Kindle Fire (all three different links). Basically, we will be using less powerful, but still growing in abilities, equipment and pushing the more processor intensive applications out onto a server in the cloud. This will most likely be owned by some private organization. Amazon’s Fire is a great example of this because it provides the ability to browse websites at a much faster rate than what’s allowed under current network speeds. Even with high speed internet this may continue because it’ll fit the website to your screen and make it even faster than over the high speed network.

However, many people are skeptical of cloud computing. There is a sense of a loss of ownership. You become locked in to a specific firm to provide the required services. End User license agreements change frequently and your true ownership of the data and information you place on their servers can change unexpectedly and in ways that aren’t in the favor of the users. Additionally, it’s been acknowledged by both Google and Microsoft that all data in their cloud servers are subject to the US Patriot Act. This raises privacy concerns for the EU and firms using cloud services.

I think that these concerns will drive another type of cloud computing. I think it’ll be something like a personal cloud. It will be similar to working with both a desktop and a laptop at the same time and remoting into the desktop from the laptop, but it will be done seamlessly and transparently. The ownership of the data will be clearly yours and the power will effectively take a phone or low power table and turn it into a fully powered desktop computer. This way the cloud won’t be out there and will be easily controlled by the end user. You don’t have to worry about the Patriot Act or a company going under, changing rates and other issues like that.

Both of these changes will create disruptive changes within the computing industry. The Kindle Fire is on the cutting edge of this. I fully expect Amazon to create additional applications that will run on the Amazon cloud system. There’s no reason not to expect this. It will shift how apps are developed. It will also change who is in the game of creating computers. Dell, for example, will continue to have a major hold over both servers and personal computers, however as we move away from laptops to tablets and phones over time Dell is going to fail in this market. They have been unsuccessful at every attempt to enter these markets. There will be a shift in the players in the market.

These systems will only work with ubiquitous internet connection. They will become more effective as the network speed and capacity increases. Users will become more willing to use the systems as the reliability of the systems increase.

In my opinion these changes will fundamentally change the way that we look at computers. The way we interact with computers and how we feel about the usage of computers. Today they are everywhere, but in the next few years I expect them to become more prevalent as we are able to offload high power demanding applications off of our phones and onto powerful servers.

In my next blog I’ll discuss some overall societal changes.

Ubiquitous free high speed wireless: Business

In my previous blog I discussed some governmental issues with ubiquitous free high speed wireless internet. In this piece I’m going to discuss the impact on businesses. I’ll start with some really obvious impacts and then move into some that may be more interesting.

First, this would effectively kill the current business model for telecoms. Not just internet providers but it would also have a massive impact on telephony and television providers. Internet providers would basically go out of business unless the governments that implemented the network hired them to manage the networks and perform the upgrades required to ensure expected performance. It should also be expected that net neutrality should be the norm as the internet is free as in free beer and as in free speech in a situation like this. This would impact telephony in a similar manner. With free internet phones could be designed to work on wifi (or whatever the network type is) and use services like Google Voice (which is popular in the US and free). These services provide a telephone number as well. Further more skype communication or similar type programs could become the norm as they are free and easy to use. The impact on television would be a continuation of the current system. With Netflix and Hulu driving usage to the web. Without easy access pirating will be the norm and extremely easy.

In the US Starbucks is extremely popular for two reasons, gigantic flavored coffees and free wireless internet. I think in the Dutch context free wireless internet would spur an increase in the amount of business meetings that happen at cafes. With the slow service which is designed to encourage conversation and being social, it would be a great way to work remotely from outside of home. As it stands there aren’t that many places, at least in Eindhoven, that have wireless internet like that. I think it will spur sales at restaurants.

The broadband movement is already increasing the number of people that can work from home and be educated at home. I think there will be some differences though. Mostly because of the freedom that is allowed with the wireless connections. You are able to connect everywhere and anywhere. I think this will create more flexible schedules. I’d be able to work nearly as easily on a train as I would be able to in the office. I would be able to get on a train at the time I’m supposed to be at work get there for some meetings and finish up around the same time just on the train.

I think that there will be more business models based on highly interactive advertisements and user driven actions out in the “wild.” I’ve seen a lot of the QR codes outside of buildings as it is, but I think there will be an increase in the number of these. Users will be more willing to activate them because they are going to get the data from them significantly faster than previously. This will drive traffic to these sites and potentially new jobs from the different types of videos/ads that could be created with them.

I think this will also be something of a technological discontinuity. Broadband at home encourages one type of behavior, but I think there will be very different interactions with broadband everywhere. In the long term there could be a slew of different devices that will take advantage of the continual connections. Clothing could be that could measure the current weather conditions real time which could be uploaded to get real time weather information. We could collect data at levels we’ve never seen it before. This is just one usage of the informational sphere we’ll be living in. There will be a huge number of new applications that will radically shift the way people think about knowledge, information and computing products. Predicting the next wave of technologies based on the wireless web is difficult. It’s likely to be impossible.

However, I think that in my next blog on Computing, we’ll see the largest changes.

Enabling Technological Convergences

In my last post I discussed technological convergences. I didn’t really discuss anything ground breaking or earth shattering. We all know these things happen. Even if we never really make a note of it. What’s a more interesting question though is why do some companies, like Apple and Blackberry, succeed and others like Microsoft and Rio (early MP3 maker) fail, either in creating technologies that converge or create technologies that then fail.

One of the first reasons is the culture of the company. To create a totally different product that will shake the core business firms may have to do something called “corporate venturing.” This is where a company decides they are going to take people that normally work on the major product and put them into a different area and seclude them and allow them to create a new product. Whatever sort of leadership structure develops, develops. It really doesn’t matter if this matches the rest of the firm. Essentially, these people are put into a position where they are starting a new company. Apple famously did this with the original Macintosh program. It was called a skunk works area. Of course recombining the two portions of a company creates huge problems, but good management can figure out how to deal with this.

Another piece required for a firm to successfully move into a new product space is the ability to identify the market need. This one is pretty obvious, but it still needs mentioning. In many cases it’s really obvious that there’s a product space and that some one should fill it. When companies don’t move into it there must be some sort of reason.

One of those reasons comes down to firm capabilities. Every firm has something at its core that it’s best at. I would argue that Microsoft is best at taking advantage of a virtual monopoly of a platform and moving into new directions within that platform. Internet Explorer and the Office Suite are the best example of this. Microsoft has also tried to do this with servers and other peripheries. Which is why Microsoft has had difficulty moving into other platform positions. They have failed (or mixed results at best) over and over again with phone OSes because it doesn’t rely on their dominate platform.

Another company that is an R&D powerhouse in energy but has failed at anything outside of their major focus is Shell. As a major energy company you’d expect Shell to be moving into other types of energy production to make massive amounts of money in the transition from fossil fuels to renewables. You’d actually be right. They have tired and failed. Aside from having a failed solar industry Shell has a moderately successful Wind program. Between the two it actually makes sense why solar failed and wind is doing well.

First, wind is closer to extracting material from the ground than making energy from the sun is. Now hang on, I know, but Shell has to maintain offshore oil rigs in tough conditions. Understanding how to build a wind farm out in the ocean has some similarities. Shell doesn’t actually make the windmills themselves, they buy the windmills and put them together to harvest energy. Shell was trying to make solar panels. Intel would be a significantly better solar panel producer than Shell. Why? Because solar panels are semiconductors. You make them with similar machines the technologies are adjacent to each other.

What’s technological adjacency? It’s whenever you are able to use your current skills and apply them with some research to a related technological field. I’ll discuss this more in my next blog.