I’ve been beating up pretty harshly on Uber and in some of my past posts I’ve done something similarly to other members of the sharing economy. This is because there’s an attitude of entitlement in some of their behavior, that being said the incumbents pretty much the exact same way and have worked to institute laws to protect themselves. In some cases the laws that are preventing Uber and AirBnB from effectively entering new markets were put in place to protect customers FROM the incumbents. Which means that Uber needs to work to ensure that their drivers meet those same requirements, which I think is a good thing.
So that being said, where will these companies end up in the next few years. Now this, of course, is pure conjecture, but I think it’s somewhat informed. Based on the types of lawsuits we’re seeing from cities like Portland, countries like France and Spain, we’re likely going to see that Uber is going to have to work more with the governments before moving in. These lawsuits are expensive and too many of them will drain the startup’s coffers where it might negatively impact their ability to do business. So instead of just forcing themselves into a given city they will work with community leaders to effect change of policy. They will start to institute their own rules that will lead to inspections of the cars at random intervals, they will begin to add a great deal more of measures that the riders will be able to rate the drivers on. All of these will be analyzed using BIG DATA and will be used to help show that Uber meets the requirements of various governments.
As these companies mature they will begin to look more like incumbents and start to drive policy creation through lobbying while striving to use their data to support their lobbying efforts. They will start to work prevent other competitors moving into their spaces, leverage their monopolies to move into other spaces and generally mature as an organization. Through these missteps they will create internal policies focusing on how to manage their data and implement processes to prevent data abuse in the future. These startups will need to clearly become data stewards as they mature, because they live and breathe data.
I think it’s likely that Uber is going to begin experimenting more and more with other modes of transportation, for example they are partnering with Carpooling to help bring that service to the US for long distance ride sharing. With the amount of money that Uber has in the bank, it’s likely that they’ll look to acquire this company if the partnership is successful. I could see them getting into RV sharing and then potentially trying to compete head on with AirBnB – that last one is a bit of a stretch, but with a huge pocket full of cash they will definitely be able to take a great deal of risks to experiment in new markets once they have operations in major cities across the world. I’d be willing to guess they’ll continue to use the US as an experimental test bed and while deploying more mature offerings across the world.
In my next post I’ll dig into where I think AirBnB will go with their business.