I’m reading the book Messy The Power of Disorder to Transform our Lives right now. The author is a economist that looks at some pretty interesting topics, I enjoyed his book about failure and how failing typically leads to better results later in life for people that have tired a venture and failed, compared to those ventures that kind of limp along as zombies.

In this book, which to some extent is a natural extension of the failing book, Tim Harford discusses how a lack of a fully formed plan can actually result in significantly better results. However, this isn’t universal and cannot be applied in every circumstance. It’s important to note that, but he outlines some pretty clear ways that this approach works extremely successfully. Ultimately, I think he shows that strong planning that meshes with flexibility and allows for both improvisation and innovation works the best.

He describes Rommel’s campaign in Africa during WWII as one of the best examples of how this can be successful. Rommel, basically went from battle to battle continually pressing in using controlled chaos to dominate the British.

This is something called the OODA loop, Observe, Orient, Decide, Act – which is a rapid response approach to dealing with a chaotic situation. You have to observe to understand what’s happening, orient your plan to take advantage of the situation, decide your course of action, and then act on that. The faster and shorter you can make this loop the more you can keep your opponents on their heels.

Trump’s campaign, the book is rather new, is another case in point where continually pressing attacks and not looking back can be effective. He was very successful in attacking Rubio for his robotic responses, attacking Jeb Bush for just about anything while using these attacks as a way to keep himself front and center on the news. The media had no idea how to deal with him, because it requires a lot of people to produce content and planning from senior leadership to manage what should be included in a given segment.

The groups that were able to handle Trump the best were smaller organizations with more flexibility like The Intercept and contributing writers like the Young Turks, and Shaun King. These people were able to be much more nimble and respond because they either had editorial freedom, or could push out an article on a daily basis without much need of oversight.

These are the same people that draw the most criticism from the central planners, similar to Rommel, in the DNC and Establishment Democrats. DNC wants to manage the resistance and plan how they are to address the Trump issue complete. This is doomed for failure the same reason the Jeb failed. It’s too reactionary and cares too much about it’s own “Optics.”

To truly combat Trump, you must use similar tactics, continually pressing attacks. Continually keeping him on his heels, force him to jump from one thing to another, without really being able to focus on anything of actual import. The next step is to completely tie the republican establishment to Trump in every article and work to ensure that they are also back on their heels reacting to Trumps reaction.

These attacks must, of course, be factual and use a policy informed with stories of people to counteract Trump. The Repeal of Obamacare is the best place to use this tactic as there’s a lot of misinformation about it and there’s a lot success stories. However, playing the victim card won’t work here, because Trump loves victims and he thrives when people feel victimized.

So, I’m going to start blogging more about these sorts of topics and trying to use this approach to engage the other side to see what happens. Could be terrifying, but it’s something that must be done.