I just finished reading “The People’s Platform: Taking Back Power and Culture in the Digital Age” by Astra Taylor I really found this book to be interesting. I believe it offered a very different critique on the digital age than Evegny Morozov’s “Click here to Save everything” where he focused on the arrogance of the algorithm and total solutionism of the movement, Taylor focused on the cultural cost of our digital economy. I think combined the philosophizing of Morozov with Taylor’s discussion of the value of culture and the economic forces behind these changes is an extremely powerful argument. Alone they are both excellent, but I think they offer balancing points that compliment each other well.
First of all, I don’t think everyone will like this book. I don’t think a lot of my readers will like large portions of the book. However, even the most libertarian will agree with some portions of it. I think that’s the power of this book. It’s not really fair to one side or the other, although is really obvious she has a bias – which she wears pretty proudly. Knowing this bias is there allows the reader to decide which portion is Occupy Wall street dreaming or which is really a problem (of course one can go too far either direction).
Taylor’s cultural argument is powerful because we are all part of that economy. We all consume cultural artifacts or perhaps, like myself, make them. The fact that these have been commoditzed to a cost of nothing while still valuable is something we deal with daily. The choice between pirating a movie, renting, streaming it on Netflix, or buying it all are choices we decide on a regular basis. I think that even the most hardcore pirate buys a lot of cultural goods.
Many of us, even if we don’t produce cultural goods, know someone that does. You might watch a video game streamer, you might have a friend or two that are in various bands, you might read my blog or another friend’s blog. All of these people want to use these artifacts to either live on or perhaps enhance their career in some fashion.
However, in the digital space most of the companies that share or distribute cultural activities are funded by ads. Twitch makes most of it money from ads, Google makes $50 billion/year on ads, Facebook makes the most money on an ad whenever a friend “Sponsors” that ad with or without our active agreement to “sponsor” the ad.
Taylor argues that we need to help develop a cultural public space that helps create value for other cultural goods that you may not actually consume (which is why I wrote this blog).
Many of the ideas in the book are anti-corporation, but not because they make money. Instead, it’s because they make money in ways that aren’t obviously ads and that control our cultural destiny. She is pro-net neutrality, she supports companies making profits from ads, but she argues for more transparency that an article is actually sponsored.
Her argument isn’t that we should tear down companies, but instead that we pull back some of the power that these companies have simply taken without any real conversation. We need to look at the ethics behind the algorithms they are using and understand their biases. We need to enable true conversations about these topics. Ad driven content leads to self-censorship and lower quality products.
Is this book perfect? Not by a long shot, but it really made me think about some topics and I think that we need to have more conversations about not just ads, but also about why companies behave the way they do. We need to find a better balance than we currently have.
I rate the book 5/5 for making me really think about topics
Science, Technology, + Culture 