As many of my blog readers know I’m an innovation reading junky. I’ve read many of the books on how to manage, from a individual’s perspective, creating an innovation or even at a high level how to run an innovation project. However, this if the first book that looks at things in a very systematic manner utilizing a lot of case studies. The Innovation Machine by Rolf-Christian Wentz is a fantastic introduction into a series of case studies of the most innovative companies in the world.
Books like the Innovator’s Dilemma are a lot more prescriptive in what a business should do or how a given business has been disrupted. Typically they focus on the smaller entrants that enter a market and beat the incumbents. The Innovation Machine on the other hand looks at the incumbents and analyzes what the organization did culturally to enable innovation. I believe books like Innovator’s Method and the Lean Startup address a different need: how to take an innovative idea to market. This book touches on those things, but looks at how the whole organization can enable those Lean startups within the organization and use it’s size to maximize the results.
The Innovation Machine also touches on the portfolio management aspect as well as some of the best ways to fund projects, staff projects (2 is best, a small room is next, anything else is doomed to fail), and finally how to integrate the project teams back into the larger business as a whole. No book that I’ve read has really discussed how to do this. All these topics are covered with clear case studies of some of the most innovative companies. He includes discussions of Google, Toyota, GE, P&G, SC Johnson, BMW, Microsoft, Whirlpool, and a litany of others. The stories are referenced as he details the concepts that were leveraged by the companies in his case study.
I believe that this book is a must read for a CEO or a leader that values innovation. Especially since he calls out the massive differences between managing Incremental Innovation and Disruptive Innovation – he gives very clear practical examples and methods for managing them separately. I believe these are powerful and will help me identify projects I work on more easily as disruptive or incremental.